Bulgarian Digital Cluster Launches Innovative Platform for Made-to-Measure Shirts

The Bulgarian Digital Cluster has unveiled a new digital platform designed specifically for a local producer of made-to-measure shirts. The solution brings together craftsmanship and technology, offering customers a fully personalized experience when creating their ideal garment.

Through the platform, users can customize every detail of their shirt before placing an order. The intuitive interface allows for the selection of fabric, collars, cuffs, front and back parts, pockets, shirt bottom, and sleeve placket. Customers can even add unique touches such as a monogram or collar bones, ensuring their shirt reflects both style and individuality.

One of the platform’s standout features is its precision in tailoring. Shoppers can input their exact measurements, guaranteeing a perfect fit. By combining advanced digital tools with traditional tailoring expertise, the platform bridges the gap between bespoke fashion and modern e-commerce.

This initiative highlights the potential of digital transformation in the fashion industry, enabling small and medium-sized producers to compete on a larger scale. It not only empowers local craftsmanship but also brings high-quality, customized clothing to customers with just a few clicks.